SAVREMENI MODELI POZICIONIRANJA FNANSIJSKIH MENADŽERA
DOI:
https://doi.org/10.59864/FinAdv310203DVKKljučne reči:
upravljanje finansijama, finansijski direktor, organizacioni modeli, strateško upravljanje, digitalizacija poslovanjaApstrakt
Savremeno poslovanje odvija se u uslovima brzih promena koje su posledica globalizacije, digitalne transformacije, razvoja informacionih tehnologija i sve izraženije neizvesnosti na tržištu. U takvom okruženju uloga finansijskih menadžera značajno je proširena. Pored tradicionalnih zadataka, kao što su finansijsko izveštavanje, kontrola troškova i upravljanje novčanim tokovima, oni danas aktivno učestvuju u kreiranju poslovne strategije, upravljanju rizicima i donošenju važnih investicionih odluka. Položaj finansijskih menadžera u organizaciji zavisi od različitih faktora, među kojima se izdvajaju veličina preduzeća, organizaciona struktura, vlasnički model i delatnost kojom se kompanija bavi. Predmet ovog rada jeste analiza modela njihovog pozicioniranja, nadležnosti koje obavljaju i doprinosa koji ostvaruju u unapređenju poslovnih rezultata organizacije. Posebna pažnja posvećena je promenama finansijske funkcije u uslovima digitalizacije, primeni analitike podataka i razvoju strateške uloge finansijskih menadžera u savremenim kompanijama. Brojna istraživanja ukazuju na to da finansijski menadžeri sve češće imaju ulogu strateških partnera izvršnog menadžmenta, zbog čega njihov uticaj na konkurentnost, održivi razvoj i dugoročni uspeh organizacije postaje znatno izraženiji nego što je bio u tradicionalnim modelima upravljanja.Preuzimanja
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