PESTO, Haris; GUTESA, Aneta. MARKET SEGMENTATION AND CON-SUMER TARGETING . The Financial Advisor, [S. l.], v. 31, n. 1, 2026. DOI: 10.59864/FinAdv310105HP. Disponível em: https://fa-journal.com/index.php/fa/article/view/30. Acesso em: 26 may. 2026.